Curious. Creative. Problem solver.
Hi, I'm Ananya
I am a UX/UI Designer with +10 years of experience. I am driven by a passion for transforming ideas into intuitive, memorable digital experiences. My journey spans collaborating with innovative startups and shaping interfaces for products used by billions. I thrive on crafting impactful designs that not only engage users but also deliver lasting value.
Current Location: Hong Kong
Visa Status: IANG Visa (sponsorship not required)
Education & Experience
I have worked WITH, FOR, or AT...
Technical Expertise
ADOBE CS
95%
SKETCH & ABSTRACT
75%
ADOBE PREMIER PRO
INVISION
HTML5
JIRA & CONFLUENCE
58%
60%
85%
80%
FIGMA
95%
Featured Projects
A selection of recent projects, focussing on process and outcome.
Design Philosophy
“People react positively when things are clear and understandable.” - Dieter Rams
I wholeheartedly believe in user-centered design (UCD) practices and design thinking principles. Good design encompasses more than aesthetically pleasing visual designs; it extends to the functionality and usability of the product. A product should solve a real user problem. Thus, I strive to build products or services that are pleasing to the eye and establish a sense of connection, understanding, comfort, and ease of use. This, in turn, encourages repeated engagement and utilization.
Design Process
My design process always starts with understanding the context, then defining the content and later testing it out to achieve success.
1. DISCOVER
2. DEFINE
I always start my design process by exploring the problem area and identifying current user behavior to focus on a specific issue about a particular topic.
In this step, I develop the story. From Personas, and the journey map to documenting key insights and design opportunities.
3. DEVELOP
As a next step, the opportunities need to be developed into feature concepts, wireframes to task flows, user flows, dev requirements etc.
4. DELIVER
As a last step of the design cycle, working prototypes are for user testing and updating the product design based on feedback.